Unique Ad Flow

The Púls flow is an exceptionally well-designed process that makes it easier for advertisers to plan campaigns and media plans. The core of the system consists of the following three layers: Ads, Campaigns, and Placements.

A single ad can contain multiple banner sizes. For example, the Lisbon ad in the image below is defined as one ad despite having four different sizes. More information about everything related to ads can be found here.

The purpose of campaigns is to manage multiple ads and define how they should be displayed based on various campaign settings. More information about: Campaigns | Campaigns+ | Campaign Settings

The campaigns are then placed into placements, which can be quite numerous as each one lives with the media outlets for each size. Therefore, it saves a tremendous amount of time to organize the ad placements in the campaigns, which then distribute the ads to the correct sizes for each placement. More about: Placements | Placements+

Example of Flow for Icelandair

See an example of the ad flow for destinations with Icelandair. In most cases, the destinations are MUCH more numerous, resulting in significant efficiency and time savings.