The Dashboard
The heart of the Púls Ad-server is the main dashboard. Here, you can find comprehensive statistics on ads and campaigns that are currently running and have been displayed. All data in the dashboard is updated in real-time, ensuring that users always have the latest information at their fingertips. The dashboard provides users with crucial insights into ad performance, making it easier to make informed decisions about the next steps.
Whether you are an individual, a company, or an advertising agency, the dashboard is an indispensable tool for maximizing ad performance. It saves time and effort and ensures the best possible use of marketing funds.
In-Screen Impressions and In-Screen Rate
At the top of the dashboard, you can see a number indicating the total in-screen impressions of all ads over a selected period. An in-screen impression occurs when an ad is at least 50% visible for 1 second on users' screens.
Impressions, on the other hand, measure how often an ad appears on a user's screen, regardless of whether the user has seen it or not. This is simply a count of ad displays.
The in-screen rate is the percentage of impressions that meet the criteria for in-screen impressions.
In the dashboard, you can find various graphs that easily compare the number of impressions and in-screen impressions, for example, between different media or ads.
Click-Through and Scroll Rates
Click-through rate (CTR) is the percentage (%) of users who click on an ad. Scroll rate is the percentage (%) of users who scroll sideways in an ad that has this functionality.
In the dashboard, you can see the overall click-through rate and scroll rate for all ads in display. You can also find bar charts showing the total number of clicks and scrolls per day over a selected period and a comparable line chart showing the trend of click-through and scroll rates.
To see the click-through or scroll rate for a specific ad, select the ad under "Ads" and click on "Statistics." There, you can also see clicks by specific products within the ad.
BPM - Impressions Per Minute
BPM shows the pulse of an ad or ads and stands for impressions per minute. In the dashboard, you can see the BPM of all ads in display. Under "Ads," you can also see the BPM for each individual ad.