With the Púls advertising system, you can create, publish, and manage various types of ads suitable for different media and target groups.
To create an advertisement, you can click on New advertisement at the top of the dashboard or go to Advertisements on the sidebar where you can also find the button New advertisement.
Types of Advertisements
After clicking on New advertisement, you can select the type of ad you want to create.
The system allows you to create three types of ads:
Traditional Banner: Traditional ad banners are banners created in other systems and then uploaded into the Púls system. First, you choose the size of the banner, and then you can insert an image, video, or animated banner in jpg, png, gif, zip, html, or mp4 format, or link directly to a URL.
Smart Banner: Live advertisements that relate to users' websites and automatically update in line with changes in product and service information. We at Púls are experts in Smart Banners that save a lot of work and yield better results than traditional ads. Everything about smart banners here.
Static Templates: For those who do not have advertising material at hand, we offer templates where you can upload the company's logo, change colours and fonts, and much more. The templates are:
Simple Template - one image and text.
Slideshow Template - multiple image upload.
Square + text - popular on social media and can also be used for local web media.
Carousel - a scrolling panel to repurpose content designed for social media.
Sizes
The static templates are designed for the sizes 300x250, 310x400, and 1018x360, which are the most common sizes used for local web media.
File Sizes
It is good to have traditional banners at 2x resolution for clear text (for the 310x400 size, the size of the advertisement would be 620x800 pixels). However, the banner needs to be compressed to keep the file size to a minimum, and it is better to use jpg rather than png where possible, as performance is generally better if the advertisement appears faster (smaller file size).