Helgi Pjetur has extensive experience in founding and managing tech companies in Iceland. He is a prolific innovator and one of the country's leading experts in user interfaces. Helgi has designed numerous well-known tech solutions in Iceland, where he has been both an owner and/or a contractor.

Notable products include:

• Alfred - the largest job-platform in Iceland

• Aur - the largest FinTech solution in Iceland

• Domino’s app

• Frágangur - self-service vehicle-transaction software

• The Strætó app - Official commute service in Iceland

• Leggja parking - Later acquired by EasyPark

• + see many more on helgipjetur.com

Helgi also designed the Covid-19 tracking app for the Directorate of Health, donating all his work.