Campaigns+

For those who want even more functionality and control over campaigns, we offer the additional package Campaigns+ which includes weather settings, takeover in campaigns, and a timeline for complex ad plans.

Weather Settings

To let the weather control which ads are displayed, it is possible to select specific weather conditions that must be met for an ad to appear. The conditions include sunny or cloudy, temperature within a certain range, precipitation or none, and wind speed within a certain range. An ad appears when all selected conditions are met. Since the weather in Iceland is constantly changing, the weather information is updated every 15 minutes. Weather settings are a great option for many advertisers offering a diverse range of products suitable for different weather. For example, clothing stores, airlines, travel agencies, and even grocery stores.

Takeover in Campaigns

One ad then takes over all displays for a certain time. This setting is well-suited for offers that are valid for a short period. For instance, restaurants offering deals on certain days of the week. It is possible to let an ad about that offer take over all displays in the campaign for a specified time. If two ads are set for takeover, they share the displays between them.

Timeline

Shows visually which ads will be displayed at what times. The timeline is a great tool for planning ad displays and works very well for complex ad plans.