In 2022, we at Púls Media got to work on a really fun project for the Best League in collaboration with Digido. Púls's smart board is used to create the majority of the web advertisements for the Best League, 100% automated, for domestic online media, social media, and environmental advertising.
Software from Púls Media automatically produces about 8,000 'head2head' boards each summer. 525 games in the men's and women's Best Leagues in sizes for domestic online media, social media, bus shelters, and billboards. The system is directly connected to the Football Association of Iceland (KSÍ) and the boards are automatically updated if games are postponed due to national matches and cup competitions. When the schedule of the final stages of the Best Men's League competition is clear, the software automatically produces new boards. This smart board saves countless man-hours each summer for the Best League.
Employees at the Icelandic Premier Football have access to Púls Media's software and can retrieve advertising material produced by the system automatically for social media. With the Púls system, the Best League can create rules for specific advertisements and automatically distribute all advertising material related to, for example, KR home games, so that they only appear on bus shelters in the West End of Reykjavik.
