Púls' SmartBanner solution is used to create the majority of web ads for the Premier Leagues in Iceland, 100% automatically, for local web media, social media, and digital out of home billboards.

"Head to Head" SmartBanner

The Púls' software automatically produces over 4,200 "head2head" banners for each season. This includes between 5-600 games in the men's and women's Premier League in sizes for local web media, social media, bus displays, and large billboards.

Púls is directly integrated to KSÍ (Icelandic Football Federation), and the banners are automatically updated if matches are rescheduled due to national breaks and cup competitions. When the schedule for the playoffs becomes clear in the latter part of the season, the software will automatically produce new banners.

The "head2head" banner only appears if there are 5 days or less until the game is to be played; otherwise, other banners take over. See the project detail here

"Next Games" Banner

The "Next Games" SmartBanner is a traditional scrolling banner available in two versions, showing the upcoming games in the men's and women's Premier League. The banner automatically updates in several sizes and is used on local web outlets. The landscape scrolling banner is designed and implemented by Púls in a "depth" manner, so its content (the games) moves behind the player (the model) when the user scrolls sideways. See the project detail here

Social Media Assets

The Púls platform autogenerates social media assets and automatically feeds them to active campaigns in the Meta Commerce Manager or through integration with Smartly. Social campaigns automatically go on pause when there are more than 5 days until the next game's kickoff.

Employees at the Premier League also have their own Púls access and can manually download assets when posting on social media.