Kringlan, one of Iceland's largest and most popular shopping centers, has taken a significant step towards modern marketing by utilizing smart banners from Púls Media. The project, carried out in collaboration with Kringlan's advertising agency, Kontor, involves the use of a scrolling banner that advertises products from various companies within Kringlan. The design of the banner was crafted by the exceptionally talented designer, Ingibjörg Soffía Oddsdóttir.
Why a SmartBanner?
Púls Media's smart banner is a dynamic advertising banner that connects to the user's website and automatically updates in line with changes in product and service information. This means that when a company in Kringlan updates its product list or prices, those changes are immediately reflected on the smart banner. This saves a lot of time and effort for the companies and ensures that customers always receive the latest and most accurate information.
The SmartBanner is used to advertise a wide range of products from different stores. The banner is placed on major websites in the country, reaching a large number of customers every day. By using a scrolling banner, multiple products and brands can be displayed simultaneously, increasing variety and customer interest.
Benefits of SmartBanners for Kringlan and Its Businesses
Automation and Time Savings: With the smart banner, companies do not have to worry about manually updating advertisements. All changes to product lists and prices are automatically updated on the banner.
Increased Visibility: The smart banner is placed on major websites in the country, ensuring that the advertisements reach as many customers as possible.
Variety: With a scrolling banner, multiple advertisements can be displayed simultaneously, increasing variety and customer interest.
Better Results: Smart banners have been shown to deliver better results than traditional advertising banners, as they are always updated with the latest information.
Technical Implementation
The SmartBanner is developed with the latest technology and is designed to be easy to use. Companies within Kringlan only need to update their product list on their website, and the smart banner takes care of the rest. This makes the process simple and convenient for all parties involved.
Púls Media's smart banner for Kringlan is a great example of how new technology can transform marketing and increase brand visibility. With automation, time savings, and better results, the SmartBanner is a solution that suits all companies looking to reach more customers in an easy and effective way. At Púls Media, we are proud to have worked with Kringlan on this project and look forward to seeing more companies take advantage of this excellent solution.
