A project for Canon in collaboration with Origo and Digido. The goal was to create an automated banner that displays various Canon products in an effective yet simple manner on web media with 100% automation.
The Solution
The SmartBanner is a scrolling banner that connects directly to Origo's product system and automatically updates product information.
Benefits of the SmartBanner
Automation and Time-Saving: The SmartBanner updates automatically through direct integration with Origo's product system, saving time and effort on manual ad updates.
Real-Time Information: With direct data integration, the SmartBanner ensures that product information is always up-to-date and accurate.
Increased Visibility: The movement of the product cards captures user attention, creating greater visibility for Canon's products.
Better Performance: The automation and real-time updates lead to better performance in advertising campaigns, as users do not always see the same products and can scroll to view more items.
The Collaboration
The collaboration with Origo and Digido was excellent and resulted in a solution that met all requirements and expectations. We are proud to have participated in this project and created a solution that is both effective and easy to use.
