Púls Media's SmartBanners are interactive web advertisements that simplify the production and placement of ad content for advertisers. Púls SmartBanners are displayed on all major web media in the country and can also be used on environmental media and social media.

SmartBanners are designed to address three challenges in the advertising market:

1. A significant portion of Icelandic marketing funds goes to foreign corporations.

2. Many manual processes are involved in the production and distribution of ads and statistics.

3. Until now, domestic media have offered outdated, static ad products without self-service options.

Automatic Updates

SmartBanners automatically update in line with changes in product and service information on the client's website. Data connections are established, and in most cases, the involvement of the client's IT staff is unnecessary. This means that if prices, product availability, or timing changes, the SmartBanner will adjust accordingly. This ensures that potential customers always see accurate and relevant information, increasing the likelihood that the ad will reach them.

Custom Design

SmartBanners are custom-designed to meet the client's needs, based on their brand, ensuring that fonts, colors, and overall appearance are consistent with other marketing materials. The banners offer various functionalities that maximize the use of ad space:

• ➡️ Scroll functionality for multiple products.

• 📸 Slideshow for a single product.

• 👻 Teaser scroll.

• 🔥 Live pricing and offer tags.

• ⏰ Countdown timers.

• 🗓️ Variable timing descriptions (e.g., on Saturday, tomorrow, today).

• 💡 Various custom functionalities to display real-time information.

Time Efficiency

Using SmartBanners allows staff to use their valuable time more effectively. There is no longer a need to manually change ads or send daily emails to web media about the day's ads. The time previously spent on these tasks can now be devoted to projects that create more value for the company.

Ideal for Dynamic Products

SmartBanners are particularly well-suited for products that are inherently always changing. Good examples include SmartBanners from Síminn Sport, which display upcoming live matches in the English Premier League, and banners from Eldum rétt, which automatically update with the dishes available that week and the time a potential customer has to place an order. You can view examples of more SmartBanners and read about their design and functionality on our website.

Increased Engagement

Time savings, diverse functionality, and attractive design are all good reasons to use SmartBanners, but the best reason is undoubtedly the increased engagement they generate from potential customers. Click-through rates for SmartBanners are generally significantly higher than those for static ads. One example is real estate ads from Lind fasteignasala:

• 👎 Click-through rate for static ads: 0.12-0.13%

• 👌 Click-through rate for SmartBanners: 0.61-1.01%

• 💥 SmartBanners show 5x-9x better performance.

Better Investment

It is clear that marketing funds are much better spent on such dynamic ads that generate more interest from potential customers. In the Púls advertising system, which is both simple and user-friendly, advertisers can precisely monitor the click and scroll rates of SmartBanners in real-time. You can compare performance across media, track which products are most popular, see which ad sizes attract the most attention, and much more.

Easy Adjustments

The system also makes it easy to make adjustments based on this data to further improve the performance of the banners. The cost of SmartBanners is largely determined by the client's needs. The setup cost is generally 189,000 ISK (excluding VAT), and then there is a choice between a monthly price or a variable subscription.

• 💰 Fixed monthly price: 89,000 ISK.

• 📊 Variable subscription: 189 ISK per CPM (1000 placements).

• 🔒 We provide fixed price quotes for more complex projects.