"Harnessing the Power of Automation with Púls"

My role as one of the co-founders of Digido in 2018 has encompassed everything from overseeing operations and human resources to taking out the trash and cleaning the bathrooms. More importantly, it has involved developing our products and services, innovating, and refining how we deliver value to our clients. The journey has been remarkable, especially considering the rapid changes in our industry. New technologies and solutions emerge every month, requiring us to stay agile and evaluate what best suits Digido's needs.

We founded Digido with a clear vision: to make data-driven decisions for our clients.

This guiding principle has been our red thread for the past six years. Initially, we started by offering services for ad placements on Google and Facebook. Our focus was on how we could leverage data to make better and more efficient decisions in marketing and media placements. Our thirst for data has always been the driving force behind our decision-making.

When we entered the local media market, our goal was to provide a data-driven approach to ad placements like on Google and Facebook. This is where Púls came into the picture. When I think of Púls, I think of automation in advertising on web outlets, DOOH media and social platforms, along with much easier measurement and more efficient management of ad placements on digitial channels.

There is no question that Púls has significantly contributed to our growth.

We had been using various systems to measure performance on local web media, but we faced challenges with their user interfaces and limited capabilities. Púls offered a comprehensive solution where we could create, set up, and launch campaigns for all these channels all in one place. This has been a tremendous time-saver, allowing us to get campaigns up and running quickly and providing a clear overview of performance metrics—what content is working best and which media are delivering the best results.

Púls' SmartBanners has also been a game-changer. We now have a new metric for assessing the quality of campaign content. Previously, we only looked at click-through rates, but now we can see metrics on user interactions with ads, even if they don't click. This has given us a much broader and stronger platform to approach placements on local media in a manner similar to how we work with Google and Meta.

The capabilities that Púls offers were something we hadn't seen before, neither in local nor international solutions.

It fit perfectly with our vision, especially in managing and overseeing advertising on local media. An unexpected but crucial bonus has also been the excellent visual presentation and user interface that Púls provides—something we don't even see on Meta or Google. The interface helps us immensely in understanding what is working and what isn't in our clients' campaigns, allowing us to respond much faster in evaluating campaign performance.

In conclusion, Púls has been instrumental in our ability to provide data-driven, efficient, and effective advertising solutions. The future of media buying and automation is bright, and I look forward to seeing how Púls continues to innovate and shape the industry.