Which is more effective, advertising on local web media or social media?
I received permission to show you a real campaign and compare the performance on several domestic web media and Meta. I thoroughly review the matter in the video below.
The campaign in question is from the fintech company Frágangur and is promoting a partnership with Bland.is, aiming to increase security in online vehicle transactions. People can use the marketplace on Bland.is to sell their car and use Frágangur (fragangur.is) to complete the transaction securely, retrieve the vehicle's history, check enbumbrances, pay off loans, sign the purchase agreement, submit ownership transfer, insurance registration, and facilitate payment.
The performance on different media naturally depends on what is being advertised, but this is just one example.
