Once again, we at Púls have teamed up with our good friends at Birtingahúsið to create an innovative solution for Krónan, Iceland's largest grocery store chain. The project involves the development of a SmartBanner with scroll functionality (Skrunborði) that displays ingredients for specific recipes and is directly connected to Krónan's online store, where users can purchase groceries and have them home-delivered.

A Delicious Scrollable Banner that Simplifies Shopping

Our SmartBanner showcases an image of the delicious final dish along with the correct ingredients for the recipe. The banner also includes a CTA button that leads users to a landing page with the entire recipe. This allows users to not only see how the final dish looks but also what ingredients are needed and how to cook the dish.

Automation that Saves Time and Increases Efficiency

Krónan's marketing team and their agency, Birtingahúsið, can easily duplicate an unlimited number of recipe banners and use our product rules to decide which recipes to focus on at any given time. For example, during the summer, the focus might be on BBQ dishes like grilled shrimp, while in the winter, the focus could shift to warm and nourishing soups.

Creativity and Future Vision

This project has demonstrated how the technology and creativity at Púls Media can come together to create impactful and innovative advertising solutions. We look forward to continuing our work with Krónan and Birtingahúsið on more smart and creative ad solutions that will help them reach even more customers and increase participation in their online store.

We are incredibly pleased with this solution and believe it will help Krónan reach more customers and increase their online visibility. The automation in this project is fantastic and shows how technology can make ad management simpler and more effective.