Weather-Controlled Ads: Iceland's largest grocery store chain leads the way!
Púls Media introduces a revolutionary update to its advertising technology system, enabling advertisers to utilize real-time weather information to determine how ads are displayed on web and environmental media. With this addition, advertisers can adapt their campaigns in innovative ways based on current weather conditions, creating an even more personalized experience for their target audience.
Krónan Leads the Way!
The first client to take advantage of this new technology is Krónan, in collaboration with Birtingahúsið and Brandenburg. In their latest marketing campaign, they use typical Icelandic weather conditions in a lighthearted and fun way on environmental signs and bus shelters. The weather-linked ads are customized to match specific weather conditions, creating much more contextual messaging for Krónan's customers. For example, when it rains, the ad displays a person in a raincoat grilling meat in pouring rain with the message, "A little wet? Up for this." This amusing campaign captures the essence of the unpredictable weather that Icelanders know so well.
Marketing Director of Krónan: "Extremely Happy to Be First"
New Opportunities for Advertisers
Púls' advertising technology system offers advertisers several weather settings to choose from, including wind, rain, cloud cover, and temperature. Advertisers can also specify locations where the weather-linked settings should apply, ensuring even greater precision in targeting the right audience.
Weather-linked ads at Púls Media open new avenues for advertisers to connect with consumers even better. By leveraging the emotions that most Icelanders have towards the weather, advertisers can effectively tailor their messages to the current weather, increasing the likelihood of establishing a business relationship.
