Yet again, we at Púls have teamed up with our good friends at Birtingahúsið to create an innovative solution for the Coca Cola Christmas Trucks, a tradition in many cities around the world before Christmas. The project involves the development of a SmartBanner with a countdown clock that shows when the iconic Coca Cola trucks will drive through town.
Innovation to enhance the Christmas Experience
Having the opportunity to develop something brand-new and innovative to enhance the experience of this old iconic tradition was fantastic for us at Púls. The SmartBanner was predominantly displayed on Digital Out of Home (DOOH) billboards and bus-stop displays at well-chosen, high-traffic locations in the capital, Reykjavik. The SmartBanner for each location showed different countdowns because the trucks drive through the Reykjavik neighborhoods at different times. This meant that the SmartBanner had to know the truck route and estimate arrival at a given location.
Creativity and Future Vision
This project has demonstrated how the technology and creativity at Púls and our partners can come together to create impactful and innovative advertising solutions. We look forward to continuing our work with Coca Cola and Birtingahúsið on more smart and creative ad solutions that will help them reach even more customers and increase participation in this delightful Christmas tradition.
Needless to say, the project worked perfectly and will definitely be repeated again for years to come, hopefully with even more innovative ad-tech solutions from Púls.
