Orkan Utilizes Púls' Technology to Thank Customers for Supporting their Pink Ribbon Campaign
Púls has now, in collaboration with Orkan Fuel Company, developed a solution that allows Orkan to display donation amounts from customers to the Pink Ribbon campaign. Today, 5 ISK from every liter sold goes to the Pink Ribbon, and Púls has designed a DOOH SmartBanner for Orkan where customers on the go can see the amount donated at a given location to the Pink Ribbon with each fueling.
Digital out-of-home (DOOH) have been used to present the advertising content, with the aim of demonstrating that many small contributions add up to something significant.
With this campaign, the focus is on showing solidarity in the fight against women's cancer. Orkan operates 72 self-service stations across the country, and with this campaign, customers on the go can keep track of the displays throughout the day and see the amounts donated to the cause.
