In collaboration with Orkan, we developed these unique SmartBanners in October 2023. Orkan was running a fundraising campaign on Pink Day, donating 5 ISK from every liter sold to the Pink Ribbon.
The banners were displayed on environmental media near Orkan stations, where customers on the go could see the amount donated to the Pink Ribbon with each fueling.
The goal was to demonstrate that many small contributions add up to something significant!
