In collaboration with HHÍ's agency, Hér & Nú, we at Púls have developed an innovative solution for the Icelandic Lottery HHÍ. This project has been exceptionally fun and creative, as we have utilized our best technological solutions to create a SmartBanner with countdown functionality connected to HHÍ's lottery system.
A Creative Solution for Diverse Media
Our SmartBanner is developed in various sizes for both traditional web media and Digital Out of Home (DOOH) billboards and display screens. By connecting to HHÍ's lottery system, the banner showcases a countdown to the lottery deadline, encouraging users to purchase tickets. When the deadline passes, the banner automatically changes to display the winning numbers in the ad. This ensures that users always receive the latest and most accurate information without needing to manually refresh the page.
Automation that Saves Time and Reduces Errors
The automation in this solution is remarkable. By automatically updating the banner, significant time and effort are saved for both HHÍ and users. This also minimizes the risk of human error, as all information is updated in real-time, ensuring it is always accurate. This is particularly crucial in a lottery environment where precision and reliability are key.
Increased Excitement and Engagement
The countdown increases excitement and prompts users to take action. By displaying the exact time remaining to purchase tickets, the banner creates a sense of urgency and encourages users to participate. When the deadline passes and the winning numbers are displayed, the excitement is further heightened, and users immediately know if they have won.
Creativity and Future Vision
This project has demonstrated how the technology and creativity at Púls Media can come together to create impactful and innovative advertising solutions. We look forward to continuing our work with HHÍ and Hér & Nú on more smart and creative ad solutions that will help them reach even more customers and increase participation in the lottery.
