Púls undertook an exciting project for Bílaland in collaboration with the advertising agency ENNEMM. The goal was to create an automated and intelligent advertising banner that displays used cars from Bílaland in an engaging and effective manner on domestic web media. The result was a scrolling banner, designed in various sizes, that advertises the used cars currently for sale.
The Solution
The SmartBanner connects directly to Bílaland's system and automatically updates information about used cars. This ensures that the advertisements are always fresh and accurate, without the need for manual updates. When prices change, they automatically update across all media where the banner is displayed, and if a car is sold, it stops appearing in the ads.
Benefits of the SmartBanner
Automation and Time-Saving: The SmartBanner automatically updates through a direct connection to Bílaland's sales system. This saves time and effort on manual updates of advertisements.
Real-Time Information: With direct data integration, the SmartBanner ensures that car information is always up-to-date and accurate.
Increased Visibility: The scrolling banner captures user attention with movement, creating greater visibility for used cars at Bílaland.
Better Performance: The automation, real-time updates, and the fact that multiple cars are displayed in each ad increase the likelihood of user interest and, consequently, clicks to Bílaland's website.
The SmartBanner for Bílaland is a great example of how Púls' intelligent and automated solutions can transform advertising campaigns.
